At the year's end/beginning, when it's customary to reflect on achievements and plan for the future, we decided to share what lies at the heart of our company – our mission. This isn't just words on paper, but a living manifesto that guides our daily actions and decisions.
Why Now?
New technologies and services emerge every day. Sometimes even specialists find it challenging to keep up with all the changes. For ordinary people, it's even more challenging. Meanwhile, technologies are no longer separate from our lives – they've become an essential part of them.
That's why being able to explain technologies simply and clearly is so crucial. At ITCOMMS, we know how to do this, and we're ready to share our approach.
What Is Our Mission
ITCOMMS strives to make technology understandable and accessible by building bridges between IT companies and their audiences. We don't just implement the future by popularizing new technologies – we actively integrate artificial intelligence into our PR strategies, creating innovative communication solutions.
Our goal is not merely to convey information, but to create meaning and ideas that bring the world of technology closer to people, while leveraging AI's full potential to maximize our campaign effectiveness.
This mission is embodied in six key principles:
Making Technology Understandable – transforming complex concepts into accessible stories
Implementing the Future – actively promoting innovative solutions
Seeing Opportunities – exploring each situation from multiple angles and always striving to offer our clients unconventional solutions
Creating, Not Reselling – developing unique solutions, with 90% of tasks completed in-house by our agency team
Sharing Knowledge and Experience – by spreading knowledge, we sincerely believe we contribute to developing new talent and advancing the industry as a whole
Making People Happy – including ourselves
"The world of technology is constantly evolving, and our task is not just to follow changes, but to create them," notes Alexander Likhtman, ITCOMMS founder. "This year, we've become convinced that success in PR isn't just about the quantity of publications, but about the quality of meanings we convey to our audience."
2025 – The Year of Experimentation
We're declaring 2025 the Year of Experimentation at ITCOMMS. Why is this important? The reality is simple: those who don't try new things today will fall behind tomorrow. This is especially crucial now, when AI and technology offer so many new possibilities.
How We Plan to Spend 2025:
Testing new communication formats
Integrating cutting-edge AI solutions into PR strategies
Creating innovative approaches to media relations
Developing new channels for audience engagement
Creating new projects, testing new hypotheses, and finding insights
Experimentation isn't just a trendy concept – it's a necessity for growth in today's technological world. It allows us to stay at the industry's forefront and offer our clients the most effective solutions.
Our mission isn't just a declaration of intent; it's a living organism that evolves alongside us and our clients. In 2025, we'll continue building bridges between technology and people, experimenting, and discovering new horizons in PR communications.
Join us:
Telegram — https://t.me/itcomms
Instagram — https://www.instagram.com/it_comms_pr/
Facebook — https://www.facebook.com/Itcomms.pr
LinkedIn — https://www.linkedin.com/company/itcomms