Crisis Communications to Protect Your Business Reputation
During crises, risks to reputation and brand image multiply exponentially. Our agency will help effectively manage communications to minimize damage and negative fallout when your company's reputation is on the line across Central Asia, Caucasus and surrounding regions, Europe, MENA.
Analysis
We begin by conducting thorough analysis of the current crisis situation and surrounding information field, monitoring:
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Negative brand mentions in media and social networks
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Key triggering events and sentiment
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Activity in online community discussions
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Reactions from influential opinion leaders
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Competitor actions Based on this data, we assess the scale of the crisis and level of reputational risk.
Personalized Solution
Our team develops a customized crisis response plan considering specifics of the situation, affected audiences, brand, and industry vertical. The plan covers a communications strategy, core messaging and tonality, distribution channels. We mobilize necessary resources for rapid response: press office, crisis manager, subject matter experts.
Efficient Execution
We swiftly implement the crisis plan:
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Prepare official statements for media and publish responses to pressing questions
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Establish communications with impacted audiences through direct outreach, articles, videos
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Rally friendly media and influencers to spread positive brand information
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Make adjustments according to the evolving environment
Case Studies
Benefits of Services From Our Agency
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Rapid response during acute crisis periods
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Specialized expertise in IT and technology verticals
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Experience managing reputations in crisis situations
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Regional specialization across Central Asia and Caucasus
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24/7 monitoring and adjustments
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Long-term reputation recovery
Case Study: How a PR agency from Central Asia got 8 mln coverage and +67% of client requests
