By attending this webinar, you will
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Gain valuable insights from industry experts in cryptocurrency PR and reputation management.
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Learn effective strategies to promote your cryptocurrency project in Europe, US and Central Asia
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Understand the nuances of engaging with non-crypto native media.
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Have your specific questions answered in the dedicated Q&A session.
During this webinar, we will cover the following topics
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Responsible for managing a portfolio of clients from the crypto and web 3 sectors, including a leading global crypto asset exchange;
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Delivers expert guidance on critical regulatory aspects and devises high-level media strategies
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ex-Head of Communications at Aplo, a licensed crypto prime broker based in Paris
02:00 - 02:40 PM
Navigating the Media Landscape for Crypto/Web 3 Businesses
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Understanding the current media environment for crypto/web3 businesses
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Differentiating between the crypto-native and traditional business press
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Importance of engaging non-crypto native media
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Strategies for effective communication with non-crypto native media
Ben Craig, Head of Digital and Campaigns at Montfort
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More than 10 years of experience in PR
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Her clients include Binance, Intel, F5 Networks, Universal Robots, ASUS and others
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Responsible for PR of the leading cryptocurrency exchange in the Central Asia and Caucasus region
02:40 - 03:30 PM
Specifics of PR in Central Asia
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How to promote crypto projects
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What to keep in mind when starting up activities
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Tips and tricks
Alina Morozova, Senior Account Manager at ITCOMMS