Kazakhstan
The region's largest tech economy. Astana Hub ecosystem, strong business media, active government digital agenda.
Forbes KZ, Kursiv, Digital BusinessPR for Market Entry in Central Asia & the Caucasus
ITCOMMS is a PR agency that helps international tech companies enter Kazakhstan, Uzbekistan, Kyrgyzstan, Azerbaijan, Georgia, Armenia, and Tajikistan — handling local positioning, media relations, government and ecosystem introductions, and the first public announcement. Founded by Alexander Likhtman, 25 years in IT PR, 500+ projects.
Seven different markets, one team on the ground to handle them all
Uzbekistan
Fastest-growing market, IT Park incentives, young audience. Media landscape is fragmented — local navigation matters most here.
Spot.uz, Daryo, Gazeta.uzGeorgia & Armenia
Gateway markets with strong startup relocation flows and international donor presence. English-friendly media.
Entrepreneur Georgia, HetqThe first 90 days
Positioning & landscape audit
How your category is covered locally, who the trusted voices are, what regulators expect, and where competitors are visible — the groundwork of a communication strategy.
Narrative & localization
Your global story adapted to local context — messaging that works in Russian, Kazakh, Uzbek, and English without losing precision.
Entry announcement
Coordinated launch across tier-1 business media, ecosystem introductions (Astana Hub, IT Park etc.), and first executive interviews — classic media relations work.
Sustained presence
Expert commentary, event visibility, and an ongoing news rhythm so the market remembers you after the launch week — often paired with founder visibility and AI search presence.
Three mistakes international companies make
Treating the region as one market
Kazakhstan and Uzbekistan have different media logic, regulators, and languages. One press release for both reads as neither.
Translating instead of localizing
Global messaging translated word-for-word signals distance. Local framing signals commitment — and gets covered.
Launching without ecosystem allies
Hubs, associations, and government tech bodies amplify entrants they know. Cold launches get one news cycle; warm ones get a presence.
How companies entered — and stayed visible
Case Study: PR Support for a Research with 6 Companies Across 6+ Countries
PR support for a venture-market study across 6+ countries in Central Asia and the Caucasus.
Business-media coverage across Central Asia and the Caucasus.
Case Study: How a Central Asian PR Agency Achieved 8 Million Reach and +67% Client Inquiries
How a Central Asian PR agency created a hook, earned reach, and increased inbound service requests.
8M reach and +67% inbound inquiries.
Case Study: Building a Competitive Edge Through Storytelling
A storytelling case about building a stronger sales advantage.
A clearer product story and stronger sales narrative.Our Clients
Common questions about entering Central Asia
How long does a market entry campaign take?
The core entry program runs 90 days: audit and positioning in the first month, public announcement in the second, sustained presence in the third. Most clients continue with an ongoing retainer after launch.
Do we need separate campaigns for Kazakhstan and Uzbekistan?
Separate media strategies, one narrative. The markets share a business language but differ in media landscape, regulation, and audience — we adapt execution per market while keeping your story consistent.
What languages does coverage require?
Russian is still popular for regional business; Kazakh and Uzbek matter for government and mass audiences; English for international and investor-facing media. We produce all four.
Can you introduce us to Astana Hub or IT Park Uzbekistan?
Yes. We work with both ecosystems and with relevant ministries, and build introductions into the entry program where they serve your goals.
The components behind an entry program
Communication Strategy
Positioning, messaging, and the plan for what you say, to whom, and when.
Public Relations
Media relations, announcement execution, and executive interviews across the region.
PR for AI Search
Making sure your entry is visible where buyers now ask first — ChatGPT, Perplexity, Google AI.
Planning an entry into Central Asia?
Tell us your market and timeline — we'll reply within 48 hours with an honest read on what entry will take.
Plan market entry