Media Relations & PR
We help technology companies — fintech, govtech, cybersecurity, telecom and venture funds — become visible and recognised across Central Asia and the Caucasus. Whether you are entering the region or scaling within it, we turn your product and expertise into media coverage, reputation and a steady flow of inbound inquiries. 25 years in IT PR, offices in Kazakhstan and Uzbekistan, 10,000+ media placements.
Regional IT PR experience
We combine IT-sector expertise with local media relationships in Kazakhstan, Uzbekistan and neighbouring markets, so campaigns are adapted to each market instead of copied from a global template.
What's included
Proof
Toshiba Case Study: How to Reposition a Brand in the Eyes of a Professional Audience
A communications case about changing how a professional audience sees a brand.
Case Study: How to Drive Sales During the Off-Season
A campaign focused on increasing sales during a low season.
Case Study: How a Central Asian PR Agency Achieved 8 Million Reach and +67% Client Inquiries
How a Central Asian PR agency created a hook, earned reach and increased inbound service requests.
Case Study: PR Support for Research with 6 Companies Across 6+ Countries
PR support for a venture-market study across 6+ countries in Central Asia and the Caucasus.
Case Study: Media PR as a way to get wide coverage of a news in Turkey
A media relations case that turned one news story into broad market coverage in Turkey.
How we measure results
Reach and outlet quality, volume of placements, Share of Voice, message pull-through and — where applicable — growth in inbound inquiries. We agree on KPIs at kickoff, tied to the campaign goal.
FAQ
How much does PR in Kazakhstan / Central Asia cost?
It depends on scope, the number of markets and the engagement format. We prepare an exact quote after a short consultation — send a request and we'll get back within 48 hours.
How is PR different from advertising?
Advertising is paid placement with full control of the message; PR is earned trust through independent media, experts and newsworthy stories. Advertising buys reach now; PR builds reputation and lasting recognition that keeps working after the campaign ends.
How do you measure PR results?
Through reach, placement quality, Share of Voice and message pull-through, and where possible through growth in inbound inquiries. KPIs are fixed before kickoff.
Do you support market entry into Central Asia?
Yes. We support market entry end-to-end: adapting messages to the local media landscape and cultural context, and building relationships with media and stakeholders in Kazakhstan, Uzbekistan and neighbouring countries.
What languages do you work in?
Russian, English, Kazakh and Uzbek — communications in the language of each market's audience.