Entering the Kazakhstan market
Planning a launch in Kazakhstan or across Central Asia: positioning, announcement and ecosystem introductions — from Astana Hub to relevant ministries.
See the market-entry programPR Agency in Kazakhstan
ITCOMMS is a technology PR agency working in Kazakhstan and across Central Asia. We get IT companies into the country’s business and tech media — Forbes Kazakhstan, Kursiv, Digital Business — and run launches, reputation programs and executive personal brands. Founded by Alexander Likhtman, 25 years in IT PR, 500+ projects.
Choose your situation
The media don’t write about you
The company is growing but invisible in the media. We set up regular coverage and expert commentary in Kazakhstani outlets.
Start with media relationsRepositioning the company
A new product, audience or strategy: the market needs a new story — told so journalists and clients believe it.
Discuss repositioningNegative coverage or a crisis
A fast, precise response: crisis communications, work with editors and reputation recovery in search and social media.
Get an action planThe Kazakhstan media landscape we work in
Business media
Stories about business, investment and the market — status and trust with the decision-making audience.
Forbes Kazakhstan, Kursiv, InformburoTech media
Product, technology and expertise — where the IT community and the Astana Hub ecosystem read.
Digital Business, Bluescreen, Profit.kzTelegram and social media
The fastest news channel in the country: business and IT Telegram channels, native formats and opinion leaders.
Business and IT Telegram channelsHow the work is structured
Immersion and audit
What is already written about you, how your category looks in Kazakhstani media and who the market trusts — the basis for strategy.
Strategy and messaging
Positioning and key messages for the Kazakhstan market — built on a communications strategy, not a template.
Coverage and commentary
Press releases, expert columns and interviews in business and tech media — systematic media relations.
Rhythm and measurability
A monthly news rhythm, reporting on coverage and reach, tactics adjusted by data. Often paired with the executive personal brand.
Common mistakes in Kazakhstani media
One text “for all media at once”
Business outlets need numbers and market context; tech outlets need product and team experience. A universal press release gets picked up by no one.
Ignoring the Kazakh language
Government and mass audiences read in Kazakh. Localization opens an audience most competitors never see.
Only bringing news about yourself
Editors pick up expertise: market commentary, data and forecasts open doors faster than announcements.
Cases in Kazakhstan and the region
Case Study: How a Central Asian PR agency achieved 8M reach
A data-driven news hook — wide reach and a jump in inbound requests.
8M reach and +67% inbound requests.
Case Study: PR support for research across 6+ countries
PR support for a venture-market study with 6 companies across Central Asia and the Caucasus.
Business-media coverage across the region.
Toshiba Case Study: brand repositioning
How to change brand perception in the eyes of a professional audience.
The new positioning took hold in the professional community.Our Clients
Frequently asked questions
How much does PR support in Kazakhstan cost?
It depends on the scope and intensity: a monthly retainer, a one-off launch or a project. After the first call we send an estimate with a fixed scope of work — no hidden items.
How fast will the first publications appear?
Usually within the first month of work. Timing depends on the news hook and editorial calendars: news formats come out faster, features and interviews take longer.
Do you work in the Kazakh language?
Yes. We prepare materials in Russian, Kazakh and English — full localization of the messages for the audience, not a word-for-word translation.
Do you only work with tech companies?
Our specialization is technology and B2B: software, fintech, telecom, industrial tech. This focus gives us relationships in the relevant newsrooms and an understanding of your category.
What the work most often includes
Need PR in Kazakhstan?
Tell us a few words about your company and the task — within 48 hours we will come back with a plan to solve it.
Discuss your task