Reputation and crisis management

When your reputation is on the line, risk grows exponentially. We help technology companies — telecom, fintech, govtech and cybersecurity — manage communications in high-stakes situations: leaks and incidents, negativity in media and social, regulatory and public pressure. We limit the damage, keep control of the narrative and rebuild trust with audiences, partners and regulators across Central Asia and the Caucasus.

We respond fast

In a crisis, hours matter. We have a response protocol and a team that mobilises quickly: fast situation assessment, an agreed position and first steps — before the problem spirals. A crisis plan can be prepared in advance, before you ever need it.

What's included

Situation assessment & monitoring. A fast audit of the information field: who is saying what, where, how negativity spreads and its momentum.
Company position & messaging. Holding statements, key messages and FAQs for different audiences and scenarios.
Spokesperson training. Crisis media training: what to say, how to hold the line, how to handle tough questions and live interviews.
Handling media & social negativity. Responding to coverage, corrections and managing the wave on social platforms.
Incident / breach communications. Notifying audiences, coordinating with legal and stakeholders, delivering a transparent and measured message.
Reputation recovery. A post-crisis programme: restoring tone of voice, rebuilding a positive agenda and trust.

How we measure results

Time to first response, share of negative mentions and its reduction, sentiment recovery, reach of the official position, restoration of tone of voice. KPIs are agreed for the specific scenario.

FAQ

What should we do after a negative publication?

Don't react impulsively. First, a fast assessment: scale, source, momentum. Then an agreed position and a decision on whether to respond publicly or narrowly. Often silence or an emotional reply does more harm than the article itself. We help choose the scenario and execute it in the first hours.

How fast do you respond?

In crisis mode we mobilise quickly — first assessment and steps on the day you reach out. The sooner, the smaller the damage.

Do you train spokespeople?

Yes. We run crisis media training: messages, tough questions, behaviour on air and in interviews.

Can a crisis plan be prepared in advance?

Yes, and that's the best approach. Pre-built scenarios, holding statements and role allocation save critical hours when a crisis hits.

Do you handle cybersecurity incidents / data breaches?

Yes. We build incident communications: audience notification, coordination with legal and the tech team, and a measured, transparent message.