Entering the Uzbekistan market
A launch on the region’s fastest-growing market: positioning, announcement and ecosystem introductions — from IT Park to the relevant media.
See the market-entry programPR Agency in Uzbekistan
ITCOMMS is a technology PR agency working in Uzbekistan and across Central Asia. We get IT companies into the country’s business and tech media — Spot.uz, Gazeta.uz, Daryo — and run launches, reputation programs and executive personal brands. Founded by Alexander Likhtman, 25 years in IT PR, 500+ projects.
Choose your situation
The media don’t write about you
The company is working but invisible in the media. We set up regular coverage and expert commentary in Uzbekistani outlets.
Start with media relationsRepositioning the company
A new product, audience or strategy: the market needs a new story — told so journalists and clients believe it.
Discuss repositioningNegative coverage or a crisis
A fast, precise response: crisis communications, work with editors and reputation recovery in search and social media.
Get an action planThe Uzbekistan media landscape we work in
Business and general media
Business, investment and the market — trust with the decision-making audience.
Spot.uz, Gazeta.uz, DaryoTech media and the ecosystem
Product and expertise — for the IT community and IT Park Uzbekistan residents.
ICTNEWS.uz, Kun.uzTelegram and social media
Telegram is the main news channel in Uzbekistan: channels, seeding and native formats.
Business and IT Telegram channelsHow the work is structured
Immersion and audit
What is already written about you, how your category looks in Uzbekistani media and who the market trusts — the basis for strategy.
Strategy and messaging
Positioning and key messages for the Uzbekistan market — built on a communications strategy, including the Uzbek language.
Coverage and commentary
Press releases, expert columns and interviews in business and tech media — systematic media relations.
Rhythm and measurability
A monthly news rhythm, reporting on coverage and reach, tactics adjusted by data. Often paired with the executive personal brand.
Common mistakes in Uzbekistani media
Working only in Russian
The Uzbek-speaking audience is the largest and fastest-growing. A campaign without the Uzbek language reaches the smaller part of the market.
Underestimating Telegram
In Uzbekistan people read news on Telegram. A campaign without channels loses the fastest reach and the most active audience.
Only bringing news about yourself
Editors pick up expertise: market commentary, data and forecasts open doors faster than announcements.
Cases in Uzbekistan and the region
Case Study: PR support for research across 6+ countries
PR support for a venture-market study with 6 companies across Central Asia and the Caucasus.
Business-media coverage across the region.
Case Study: How a Central Asian PR agency achieved 8M reach
A data-driven news hook — wide reach and a jump in inbound requests.
8M reach and +67% inbound requests.
Case Study: a competitive edge through storytelling
Storytelling that strengthened the product’s position in sales.
A clear product story and a stronger sales argument.Our Clients
Frequently asked questions
How much does PR support in Uzbekistan cost?
It depends on the scope and intensity: a monthly retainer, a one-off launch or a project. After the first call we send an estimate with a fixed scope of work — no hidden items.
How fast will the first publications appear?
Usually within the first month of work. Timing depends on the news hook and editorial calendars: news formats come out faster, features take longer.
Do you work in the Uzbek language?
Yes. We prepare materials in Russian, Uzbek and English — full localization of the messages for the audience, not a word-for-word translation.
Do you work with companies without an office in Uzbekistan?
Yes, most projects start remotely: calls and access to your speakers are enough to launch. We add in-person presence for events and interviews.
What the work most often includes
Need PR in Uzbekistan?
Tell us a few words about your company and the task — within 48 hours we will come back with a plan to solve it.
Discuss your task