Kazakhstan Media Landscape: A PR and Business Promotion Guide

How to build a PR strategy and pick the right media platforms for business promotion in Central Asia.

Promoting a business in Kazakhstan starts with media communications. For companies entering the market or launching new products, PR placements in local outlets are the fastest way to build credibility with a Kazakh audience.

The Kazakh media market moves fast: raw reach figures are only part of the picture — you also need to understand what each audience segment actually cares about, from business and finance to lifestyle. A well-chosen media mix gets your brand message in front of the right people and cements your position across Central Asia.

Below is our media map of Kazakhstan, organized by category with clickable links and monthly traffic figures. Use it to find the right outlets for your PR objectives.

General News Outlets

The top news outlets deliver maximum reach and suit large-scale announcements.

1. Tengri News (20.9M) — Kazakhstan's largest news outlet, covering a broad national agenda.

2. Nur (10.9M) — a major portal spanning news, lifestyle, entertainment, and social topics.

3. Zakon (8.4M) — focused on legal affairs and government initiatives.

4. KazInform (3.2M) — national news agency covering Kazakhstan and international affairs.

5. Informburo (1.9M) — analytical outlet with news, interviews, and public-affairs reporting.

Business Media

Kazakhstan's business media are the main channel for reaching B2B audiences, investors, and C-level decision-makers.

1. Kursiv Kazakhstan (3.1M) — business publication covering economics, markets, finance, and investment.

2. Inbusiness (1.6M) — covers business, economics, industry verticals, and entrepreneurship.

3. Forbes Kazakhstan (1.4M) — profiles entrepreneurs, finance, and market leaders.

4. Kapital (304.8K) — business publication on economics, investment, and corporate news.

5. DKNews (200.6K) — business outlet covering economics, companies, and finance.

IT & Startup Media

Tech-focused platforms shape the public image of innovative companies and help attract talent and venture capital.

1. Digital Business (2.9M) — covers startups, digital business, and the tech ecosystem.

2. ProfIT (58.7K) — IT publication on technology, telecom, and digital solutions.

3. BlueScreen (36.2K) — IT outlet covering technology, startups, digital products, and software development.

4. The Tech (19K) — niche outlet on startups, venture capital, and the Central Asian IT ecosystem.

5. Startup Central Asia / Telegram channel (10K subscribers) — Telegram channel covering startup events, accelerators, grants, and founder opportunities.

Social Issues Media

Socially oriented outlets work well for ESG messaging and public-interest initiatives.

1. Orda (2.8M) — covers trending topics, politics, and society.

2. Informburo (1.9M) — analytical outlet with news, interviews, and public-affairs reporting.

3. Liter (619.9K) — news portal with a socio-political focus.

4. Vlast (332K) — independent analytical outlet covering politics, society, and investigative journalism.

5. Batyr Jamal (94.5K subscribers) — niche outlet on feminism, society, and human rights.

Political News Media

GR communications and public-sector engagement require presence in the country's leading news agencies.

1. Zakon (8.4M) — focused on legal affairs and government initiatives.

2. KazInform (3.2M) — national news agency covering Kazakhstan and international affairs.

3. Caravan (388.5K) — broad news agenda with high-profile stories.

4. Almaty.tv (288.7K) — regional TV channel's news portal, covering city affairs.

5. BAQ (172K) — news resource focused on official events and political affairs.

Lifestyle, Urban & Culture Media

Culture and lifestyle outlets help brands become part of everyday urban life through native content formats.

1. WE Project (295.3K) — lifestyle and business outlet about people, projects, and entrepreneurship.

2. The Village (167K) — urban outlet on life in Kazakhstan, culture, business, and urbanism.

3. The Steppe (124.9K) — covers culture, creative industries, and the new economy.

4. 98mag (73.6K) — independent outlet on contemporary culture, style, and city life.

5. Mustafin Mag (11.7K) — author-driven outlet on culture, society, people, and ideas.

Niche Media & Communities

Niche communities offer the deepest engagement with highly specialized audiences.

1. Tribune (69.9K) — covers marketing and advertising research and analytics.

2. Designer.kz (42.8K) — Kazakh platform dedicated to design and designers.

3. Manshuq (30K) — covers women's issues, careers, society, and social topics.

4. Digital Donut (4.2K) (16.8K per the outlet's own data) — fintech outlet specializing in technology and AI news.

5. TechLabs (3.1K) — niche outlet on technology, gadgets, and the IT market.

(Data from Similarweb and/or HypeStat web analytics services as of 16 June 2026)

Kazakhstan's media landscape shifts quickly, so run your own analysis closer to your market-entry date.

As a PR agency in Kazakhstan, we maintain working relationships with journalists and outlets across these categories — so our clients get coverage tailored to each campaign and aligned with the local news agenda.

Translated with an AI translator