Uzbekistan Media Guide: PR, Business Promotion and Tech Startups
A practical guide to Uzbekistan's media landscape: how to pick the right outlets for PR, reach investors and tech audiences, and build communications in one of Central Asia's fastest-growing markets.
How to build communications, choose the right media outlets, and enter Uzbekistan's fast-growing market
Uzbekistan has some of the highest economic and digital growth rates in Central Asia. More international brands, IT companies, and investors arrive every year. But the standard playbook — blast-emailing press releases — falls flat here. The local media market expects context and clear audience segmentation.
In Uzbekistan you cannot just "send out the news." You need to match the right outlet to the goal: business, IT, lifestyle, broad public affairs, or niche expertise. Below are the outlets worth knowing, grouped by content format and promotional objective.
We put together a structured map of Uzbekistan's online media, organized by category with links and monthly traffic figures.
Business Media
Uzbekistan's business publications are the primary channel for reaching entrepreneurs, investors, and government stakeholders.
1. Zamin (1.4M) — a broad-agenda news outlet covering business, society, economics, politics, and current events across Uzbekistan.
2. Kursiv Uzbekistan (862.9K) — a business publication on economics, finance, and investment in Uzbekistan and the wider region. Good for market analytics, industry news, and expert commentary.
3. Spot (710.9K) — covers entrepreneurship, technology, startups, investment, and economic trends. Strong fit for B2B, IT, venture, and business news.
4. UzDaily (328.8K) — an English-language business publication on economics, investment, government initiatives, and Uzbekistan's international business agenda. Useful when you need to reach a foreign audience.
5. Kapital (55.9K) — focused on business, economics, finance, and investment. Works well for corporate news and business-oriented stories.
Lifestyle Media
Outlets for B2C campaigns, city-focused projects, entertainment, and cultural stories.
1. Afisha (474.3K) — a city and lifestyle outlet covering events, culture, entertainment, dining, and leisure. Solid choice for consumer, lifestyle, and urban projects.
2. Repost (407.6K) — targets a younger audience with trends, entertainment, social issues, city life, and viral stories. Functions as both a lifestyle and general-interest platform.
3. WE Project (295.3K) — covers people, business stories, urban culture, lifestyle, and regional community. Well suited for expert and human-centred content.
4. Anons (64K) — a city and lifestyle outlet on events, entertainment, fashion, and cultural life.
5. Tashkent Times (24.7K) — an English-language publication on Uzbekistan news and international affairs. Handy when you need to reach audiences outside the country.
Independent Media
High-trust outlets for socially significant news, in-depth analysis, and special projects.
1. Gazeta (4.9M) — an independent outlet covering politics, public affairs, reforms, urban life, transport, economics, and social change.
2. Spot (710.9K) — covers entrepreneurship, technology, startups, investment, and economic trends. Strong fit for B2B, IT, venture, and business news.
3. Podrobno (682.3K) — a news resource with breaking stories, reviews, analysis, and photo and video content.
4. Repost (407.6K) — targets a younger audience with trends, entertainment, social issues, city life, and viral stories. Functions as both a lifestyle and general-interest platform.
5. Nova24 (175.1K) — a general news outlet covering politics, society, incidents, and current events.
IT Media & Platforms
Specialist resources for the IT sector, startups, founders, and digital GovTech projects.
1. Digital.uz (24.9K) — the official resource on digital development and the country's IT agenda.
2. The Tech (19K) — covers IT, startups, venture capital, founders, and the Central Asian tech ecosystem.
3. ICTNews (7.8K) — focused on digital transformation, IT, and government digital initiatives. Fits technology, GovTech, and digital topics.
4. IT Community (2.2K) — an IT platform covering technology, digital services, and industry news.
5. StartUp.vg/Tashkent (1.5K subscribers) — a Telegram channel on startup events, accelerators, grants, and opportunities for founders in Uzbekistan.
(Data from Similarweb and/or HypeStat web analytics services as of 06.07.2026)
Uzbekistan's media landscape is shifting fast — growing more segmented and more selective. Breaking into this market takes more than raw reach; it takes a real grasp of local context and how each outlet operates. Done right, PR in Uzbekistan is a strategic investment in your brand's reputation — one that helps you stake out a niche and earn long-term trust.
At ITCOMMS we track the media agenda daily and maintain strong working relationships with leading journalists and editorial teams. That lets us produce content that fits each publication's editorial line and lands with local audiences — delivering placements that genuinely move the needle for our clients.
Translated with an AI translator
